Six Point Builders L Group

Account-Based Marketing (ABM) is a highly focused Business-to-Business (B2B) marketing strategy in which a company identifies specific high-value customer accounts and creates personalized marketing and sales campaigns for each account. Instead of targeting a broad audience, ABM concentrates resources on organizations that are most likely to generate significant revenue and long-term business relationships.

ABM aligns the marketing and sales teams to engage key decision-makers within target companies through customized messaging, content, and outreach.